blog 3 jason sylvester

We are all too familiar with branding ourselves as teenagers. Teens like to think that brand name products will announce some kind of membership to a particular group. The brands that you choose depend on the image that you promote.
Marketing studies show that the perfect target age is seventeen. Having brand name clothing to a teenager means being cool and socially accepted, it means popularity and success. The black communities have been the most aggressively pursued by these marketing branders.
Nike became so focused on targeting black teenagers that they have their own word for the practice, it’s called “bro-ing”. I think that it is completely insane that people can be so easily manipulated by today’s advertising. Marketers are going to continue to target teenagers. A companies’ future depends on our youth.

Reading Brand Cool by Peter Belmont was a re-affirmation of my beliefs on how our youth is targeted by brand name clothing companies and the music industry. These companies survive solely on the Manipulation of the younger generation. Peter Belmont is a marketing executive and could not have explained marketing and “brand cool” any better than he did. I enjoyed reading about the true intentions of the marketing industry. Today marketers want our youth to think that having the best or newest of anything marks them as cool.

Jason Sylvester